Earthbound Brands Announces Partnership with Hearst Magazines Wellness Brands Men's Health and Women's Health
NEW YORK, /PRNewswire/ -- Earthbound Brands, a leading licensing and brand management company, today announced a new partnership with two of Hearst's largest brands in the wellness space – Men's Health and Women's Health.
Men's Health, with a reach of 47 million, and Women's Health, with more than 36 million readers worldwide, are the leading lifestyle brands, providing fitness, nutrition, mental health, and self-empowerment information to men and women across print, digital, and social platforms.
Through this new licensing partnership, Earthbound will look to expand the two award-winning publications into product lines across the nutrition, food, fitness, personal care, and lifestyle categories. The publications' editors will participate in the development of future products with the goal of enhancing consumers lifestyles.
"We feel privileged to work with Earthbound's prolific licensing team to expand and extend the preeminent wellness lifestyle positioning of Men's Health and Women's Health across all categories, channels and platforms, into new consumer products and experiences than can foster and strengthen deeper connections with our loyal readers and followers," said Steve Ross, global chief licensing officer & head of brand development, Hearst magazines.
"The brand equity of both the Men's Health and Women's Health brands is second to none," said Jeffrey Cohen, CEO and Co-Founder at Earthbound. "We are thrilled to work alongside the forward-thinking Hearst team to help build off of the strength of both brands, and look forward to continued growth and success."
Men's Health and Women's Health join Earthbound's current client roster, which includes Honda, Acura, Honda Powersports, The Pioneer Woman, Kevlar®, Gaiam, Haute Hippie, Under the Canopy, and Portico.
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SOURCE Earthbound Brands