Delphi Behavioral Health Group Appoints New Chief Marketing Officer
Published: Jul 09, 2018
Leading Health Group Adds Heather Ata to Executive Leadership Team
FORT LAUDERDALE, Fla., July 9, 2018 /PRNewswire/ -- Delphi Behavioral Health Group, a leading nationwide provider of addiction and detox treatment programs, announces the appointment of Heather Ata as the company's new Chief Marketing Officer.
With nearly fifteen years of experience in leadership roles within the direct-to-consumer marketing arena, Ata most recently served as Chief Marketing Officer for Connect America. In this role, Ata was responsible for a 100-person sales call center, multi-million dollar media budget across customer acquisition channels, and the full customer experience. Prior to Connect America, Ata served as Director of Customer Experience, Product Operations and Retention at DirecTV, where she played a crucial role in managing the seamless transition and cross-functional efforts of the company following its acquisition of LifeShield. During this transition, she oversaw the end-to-end customer experience of bundled sales, the release of new products, and the attrition of both the legacy LifeShield customer base and the newly acquired bundle subscribers. Ata also held leadership positions with NutriSystem and LifeShield Home Security.
"We are honored to welcome Heather Ata as the newest member of our growing executive leadership team," said CEO of Delphi Behavioral Health Group, Dominic Sirianni. "Ata will spearhead the company's large-scale national marketing strategy, as well as work with regional staff on more localized initiatives that will allow us to reach more families and individuals in need of potentially life-saving treatment."
"I am thrilled to join and work alongside the Delphi Behavioral Health executive team," said Ata. "I am passionate about the opportunity to drive both national and local marketing strategies that will not only highlight Delphi's superior clinical care and services, but will ultimately extend the company's reach to more Americans than ever before who may be in need of life-saving treatment."
Headquartered in Fort Lauderdale, FL, Delphi Behavioral Health Group's family of treatment centers offers patients a variety of individualized programs to begin the process of recovery from addiction. Each treatment center is equipped with a team of highly trained addiction professionals and follows the company's philosophy on addiction care, which includes a high clinician-to-patient ratio, intimate settings and comprehensive, tailored treatment solutions, including cognitive and behavioral therapies, aftercare services and relapse prevention.
For more information, please visit www.delphihealthgroup.com.
About Delphi Behavioral Health Group
Delphi Behavioral Health Group was created in 2016 with the goal of creating long-term recovery from addiction for individuals suffering from substance abuse and chemical dependence. Addiction and medical professionals use proven methods to heal individuals with the disease of addiction through a variety of detox and residential options designed to address the core issues behind the disease. With over 350 inpatient beds available currently, we are able to extend our services across the country, offering much-needed programs and services to those suffering and seeking help with their addictions. For more information visit www.delphihealthgroup.com.
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SOURCE Delphi Behavioral Health Group