Centrix Pharmaceutical, Inc. Chooses Cegedim's Target SFA for Sales Force Effectiveness

Published: Apr 03, 2007

ALLENTOWN, Pa., April 3 /PRNewswire/ -- Cegedim North America announced today that Centrix Pharmaceutical of Birmingham, Alabama, has agreed to license and deploy the Target SFA customer relationship management suite for its U.S. sales force. Centrix will use both the Windows Mobile(TM) and web versions of Target Mobile to automate its field sales force effective April 2007. Cegedim will provide Centrix a complete outsourced solution including data hosting, help desk, asset management, data management, and training services. Furthermore, Centrix has engaged Cegedim's groundbreaking OneKey(TM) service for customer data enrichment.

John R. (Bob) Booth, President and CEO of Centrix Pharmaceutical, said, "We are quite enthused about our partnership with Cegedim. Centrix spent a lot of time vetting various sales force automation systems and Cegedim came out on top every time." Mr. Booth continued, "The Target SFA system will allow our field sales representatives to better utilize their time, provide for enhanced reporting, and integrate extremely well with our sample reporting function. The small device used to capture the required information from the field will enhance our representatives' ability to provide timely data as well as increase their effectiveness and value to physicians. I am confident that this system will enable our field sales force to provide even higher levels of service to both the patients we serve and their caregivers."

"We are so pleased to bring Centrix Pharmaceutical into the circle of pharmaceutical clients serviced by Cegedim," stated Ted Rosenberger, President and CEO of Cegedim North America. "Centrix is one of the first Target SFA customers to benefit from our innovative OneKey(TM) data verification and enrichment service in the United States. With OneKey, we will phone verify, enrich, and cleanse all of Centrix's customer data on a regular basis to ensure unprecedented data quality."

About Centrix Pharmaceutical

Centrix Pharmaceutical is a privately-held developer and marketer of prescription and non-prescription pharmaceutical products with primary interests in Pediatrics and Gastroenterology as well as Women's Health. Headquartered in Birmingham, Alabama, the Company's products are marketed by its dedicated sales force in the United States.

For additional information on Centrix Pharmaceutical, Inc., please visit http://www.cenrx.com.

About Cegedim North America

Cegedim is a worldwide provider of CRM and data solutions for the healthcare industry. More than 60 pharmaceutical sales forces have been deployed on the company's Target SFA suite in North America. Cegedim provides Target BackOffice, a complete sales information management solution at the home office and combines it with Target Mobile, an industry-leading mobile sales solution designed specifically for the pharmaceutical industry. Target SFA can support both primary care and account-focused sales teams. A wide range of management reporting, sample accountability and data warehousing tools are also available. Cegedim offers a full range of implementation, support and data management services to pharmaceutical clients of all sizes.

More information is available at http://www.targetsoftware.com. Additional information on Cegedim, a global leader in solutions and services designed to enhance healthcare company sales and marketing effectiveness, can be found at http://www.cegedim.com.

Target Software, Inc.

CONTACT: Susan R. Knight, Manager, Marketing and Communications of CentrixPharmaceutical, Inc., +1-205-991-9870, sknight@cenrx.com; or John P. Jason,VP, Marketing of Target Software, Inc., a Subsidiary of Groupe Cegedim,+1-484-223 2184, john.jason@targetsoftware.com

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