Blue Cross Blue Shield of Wisconsin's CompcareBlue Subsidiary Completes Acquisition of Atrium Health

MILWAUKEE, Sept. 15 /PRNewswire/ -- CompcareBlue, the HMO subsidiary of Blue Cross Blue Shield of Wisconsin (BCBSWi), announced today the completion of its purchase of the assets of Atrium Health Plan, Inc., a Hudson, Wis., based health plan serving 28 counties in northern and western Wisconsin. Atrium Health Plan was a non-Blue Cross Blue Shield branded subsidiary of Blue Cross and Blue Shield of Minnesota. BCBSWi announced its plans to acquire Atrium on May 31, 2005.

"BCBSWi and CompcareBlue have a proven record of service responding to the health care needs of Wisconsin residents and we look forward to providing our distinctive service and products to Atrium's members," said Stuart K. Campbell, BCBSWi president and CEO. "This provides us the opportunity to expand our presence and offer additional value to people living in northwestern Wisconsin."

Atrium members will now benefit from competitively priced access to provider networks throughout Wisconsin, which were previously unavailable to them. This transaction further expands CompcareBlue's provider network to include the majority of Atrium's providers, including Gunderson Lutheran, a well-respected health system located in La Crosse, Wis., and throughout western Wisconsin. Gunderson Lutheran, along with Mayo Health System, is also available to BCBSWi's PPO members. In addition, Atrium members will have access to BCBSWi's broad portfolio of products that include its nationwide provider network.

As part of CompcareBlue, members can also take advantage of a variety of services including a Quality Assurance Program to ensure that they receive quality medical care, disease management programs, access to a variety of consumer discounts through CompcareBlue's LifestyleBlue(SM) Health and Wellness program; and 24 hour-a-day, 7 day-a-week customer service at http://www.bluecrosswisconsin.com .

Atrium Health Plan provides health coverage to more than 52,000 people including groups and individuals in its PPO and HMO plans, seniors who subscribe to Medicare select plans, and those in Medicaid programs.

Blue Cross Blue Shield of Wisconsin is one of the State's largest health insurers. Headquartered in Milwaukee, the company offers a flexible product portfolio with a broad range of options for small, medium and large groups, as well as individual plans for people without access to group coverage. Blue Cross Blue Shield of Wisconsin and CompcareBlue are operating subsidiaries of WellPoint, Inc., the nation's largest publicly traded commercial health benefits company serving the health care needs of 28.8 million medical members nationally. Blue Cross Blue Shield of Wisconsin and Compcare Health Services Insurance Corporation are independent licensees of the Blue Cross and Blue Shield Association and can be found on the web at http://www.bluecrosswisconsin.com .

Blue Cross Blue Shield of Wisconsin

CONTACT: Jill Becher of Blue Cross Blue Shield of Wisconsin,+1-414-226-5413

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