Beyond the prize - new customized reward program gets personal
TORONTO, /CNW/ - For many Canadians, life is a balancing act. Between a full-time job, family commitments and social obligations, finding time to care for your financial, physical and mental health can be tough. Sun Life Financial Inc. (TSX: SLF) (NYSE: SLF) is helping Canadians put their health first by providing a personalized wellness rewards program through BestLifeRewarded.
Whether your goal is to attend a yoga class twice a week, or top up that RRSP, the BestLifeRewarded platform tracks, measures and rewards positive steps to reducing health risks and living a healthier life. Sun Life Clients will start by completing a holistic health assessment that touches on the three main areas - financial, physical and mental well-being. The platform, which is the only one of its kind in Canada, will guide individuals on their customized wellness journey, including:
"When it comes to managing financial, physical and mental health, one size does not fit all," said Jacques Goulet, President, Sun Life Financial Canada. "This platform brings Clients a one-of-a-kind plan to motivate, support, and reward healthy actions. Creative experiences like BestLifeRewarded assist us on our journey of helping Canadians achieve lifetime financial security and live healthier lives."
Powered by data and research, BestLifeRewarded's personalized nudges and positive encouragement help individuals reach their goals. This unique and customized experience coupled with incentives is proven to change behaviours. Canadians are supported to take personal ownership of their health and embrace the benefits of living their best life.
"With almost a decade in the market, we know Canadians love their rewards programs. It's a win-win when people can receive tangible rewards for taking action steps to improve their overall health and well-being," said Susanne Cookson, Co-founder of BestLifeRewarded Innovations. "We are thrilled to partner with Sun Life, helping plan members make sustainable behaviour changes while having fun doing it!"
About Sun Life Financial
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
About BestLifeRewarded Innovations (BLRI)
Note to editors: All figures in Canadian dollars
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SOURCE Sun Life Financial Canada
Company Codes: Toronto:SLF, NYSE:SLF