Attract, Retain, Repel – The New Approach to Employment Branding

Published: Jul 16, 2008

Recruiting Trends -- I have been assessing organizational culture for over 10 years. In that time, I have seen a significant number of organizations with very healthy cultures, some that are moderately healthy, and some that are unhealthy – yet successful – in spite of themselves. In the past year, I noticed a new trend emerging. Organizations with very healthy cultures really know who they are. Their employees have a sense of belonging, identity, and Esprit de Corps. It’s much like how Built to Last so prophetically pointed out – there is a “cult-like culture” within these organizations. Please click on link below to read full story from Recruiting Trends.

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