Ambu Awarded for Excellence in Product Design

April 15, 2021 12:30 UTC

Two latest single-use endoscopes win Red Dot design awards.

COLUMBIA, Md.--(BUSINESS WIRE)-- The winners of the ‘Red Dot Award: Product Design 2021’ have been announced, and Ambu is a double winner with awards for the company’s cystoscope and duodenoscope – both single-use endoscopes.

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Pictured left is Ambu® aScope™ Duodeno and right, Ambu® aScope™ 4 Cysto, both winners of Red Dot design awards 2021. (Photo: Business Wire)

Pictured left is Ambu® aScope™ Duodeno and right, Ambu® aScope™ 4 Cysto, both winners of Red Dot design awards 2021. (Photo: Business Wire)

The awards reflect Ambu’s strategy as a key innovator within medical devices, said CEO Juan Jose Gonzalez: “Our ambition is to remain the most innovative developer of single-use endoscopes, and the fact that our two latest devices are now Red Dot winners is recognition of our focus on quality product design. The teams here at Ambu are immensely proud of the double win.

Designed for quality in single-use

The winning products – Ambu® aScope™ 4 Cysto and Ambu® aScope™ Duodeno – were both launched in 2020 and are used for medical procedures in the urinary tract and the gastrointestinal system, respectively. Both devices are designed for single-use because it eliminates the risk of infection and the need for reprocessing of scopes – cutting healthcare costs and freeing staff from exposure to chemicals during reprocessing.

Both products are awarded the distinction of Red Dot, and in addition, the Ambu® aScope™ Duodeno won an award in the ‘Innovative Products’ category, meaning that the jury members recognised the product’s novel features in particular.

A prestigious award

The Red Dot Award: Product Design recognises the best products for a given year. The international jury comprises roughly 50 specialists from a wide variety of sectors. They scrutinised the products entered in the competition over several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity.

The winners of the Red Dot Award: Product Design 2021 were particularly impressive this year. The design of their products is excellent, in terms of both the aesthetics and the functionality. It’s not easy to prevail in such a strong field of competitors and to win over our jury. Consequently, I want to congratulate the laureates very sincerely on their success,” said Professor Dr. Peter Zec, founder and CEO of Red Dot.

Online and physical exhibitions in June

Ambu’s two winning products can be seen in the online exhibition on the Red Dot website from 21 June 2021. That date also marks the beginning of the Red Dot Design Week, during which this year’s award winners will be celebrated online.

In addition, Ambu® aScope™ 4 Cysto and Ambu® aScope™ Duodeno will be included in the exhibition “Design on Stage” in the Red Dot Design Museum Essen in Germany, where all of the award-winning products are showcased.

The Ambu® aScope™ Duodeno was cleared by the FDA in 2020 and is currently marketed in the USA.

About the Red Dot Design Award

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at

About Ambu

Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring & diagnostics solutions. The manifestations of our efforts have ranged from early innovations like the Ambu® Bag™ resuscitator and the Ambu® BlueSensor™ electrodes to our newest landmark solutions like the Ambu® aScope™ – the world’s first single-use flexible endoscope. Moreover, we continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on the work of doctors, nurses and paramedics. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,000 people in Europe, North America and the Asia Pacific. For more information, please visit

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Press contact at Red Dot
Julia Hesse, Senior Manager PR & Communications, tel. +49 201 838885–58, email:
Red Dot GmbH & Co. KG
Martin-Kremmer-Straße 14-16
45327 Essen, Germany

Press contact at Ambu
Mikkel Trier Wagner, Director, Corporate Communications, tel. +45 4191 0830, email:
Ambu A/S
Baltorpbakken 13
2750 Ballerup, Denmark
Tel. +45 7225 2000
CVR no.: 63 64 49 19

Source: Ambu

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Pictured left is Ambu® aScope™ Duodeno and right, Ambu® aScope™ 4 Cysto, both winners of Red Dot design awards 2021. (Photo: Business Wire)

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