2017 CRO Industry Trends Survey Report Released By SCORR Marketing And Applied Clinical Trials
Published: Sep 19, 2017
KEARNEY, Neb.--(BUSINESS WIRE)--SCORR Marketing, a global health science marketing and communications firm, has announced that a new survey report, 2017 CRO Industry Trends, is now available for purchase. The report, produced in partnership with Applied Clinical Trials, identifies key differences in perceptions between sponsors and contract research organization (CRO) service providers regarding the sponsor/service provider relationship, as well as critical aspects of the CRO selection process and the impact of the relationship on project quality, costs and more.
“We discovered that in some respects, CROs have an inaccurate perception of sponsor satisfaction,” said Anne-Marie Hess, senior strategic advisor at SCORR Marketing. “This is important because CROs must first understand sponsors’ needs in order to improve and expand these relationships and, ultimately, help to advance clinical research.”
The report also identifies key differences in the perceptions of North American vs. European respondents and pharmaceutical vs. biopharmaceutical and biotechnology respondents.
“By pinpointing where their expectations differ, sponsors and CROs can improve communication and build a better working relationship,” said Michael Tessalone, vice president/group publisher at Applied Clinical Trials. “These insights can help sponsors make more productive selection decisions and enable CROs to differentiate themselves to present their brands more effectively in a crowded market.”
2017 CRO Industry Trends is available for purchase now at scorrmarketing.com.
About SCORR Marketing
SCORR Marketing is the leading marketing and communications firm in the health sciences industry. We partner with organizations involved in global research, development and commercialization of biopharmaceutical and device products and the delivery of health care products and services. At SCORR, we achieve results for our clients by applying our proven, disciplined approach to synthesize market intelligence, strategy and creativity. We have locations across North America and Europe. For more information, visit scorrmarketing.com.
Lea Studer, 308-237-5567