Medicx Media Solutions Strengthens Its Leadership Team With Key Executive Appointments

Published: Sep 19, 2017

SCOTTSDALE, Ariz., Sept. 19, 2017 /PRNewswire/ -- Medicx Media Solutions, a leader in data-driven addressable media in the pharmaceutical  and  healthcare  markets,  today  announced  the appointment  of  two  new  executives to key roles on the leadership team.

Tara Wacks brings expertise in senior marketing positions in healthcare media to the newly created  role  of  Senior  Vice  President  of  Marketing  &  Strategy,  where  she  will  evaluate  and manage strategic  initiatives  and  market  opportunities  that  support  Medicx  Media's  expanding capabilities.

Prior  to Medicx  Media,  Wacks  was  Vice  President  of  Marketing  for  IAC-owned About.com where she founded a data-driven content studio and launched top websites across health,  tech, personal finance, and food  &  home.

As  Vice  President  of  Ad  Strategy  for  leading women's  lifestyle  platform SheKnows Media,  she transformed the product  portfolio  with  branded content and native capabilities for advertisers. She also spent over a decade  developing  patient and  consumer  solutions  at  top  health  brands  WebMD  and Medscape. 

Beth Valencia brings  more  than  a  decade  of experience in compliance, data governance  and product  integration  to  the  vital  role  of  Vice  President  of Business  Operations,  Privacy & Compliance.

Valencia previously served as Senior Director of Data Governance and Compliance  at  Symphony  Health  Solutions,  where  she  led  the interpretation and education of data  supplier  and  regulatory compliance  requirements  throughout  the organization.

In addition,  Valencia  held Quality  Assurance  Management,  Practice  Consulting  and  Senior Account  Management  positions at Wolters Kluwer Health.

"We're thrilled to bring two industry leaders in  Tara  and  Beth  aboard  our  executive  team  in  these critical  roles,"  said  Michael  WeintraubCEO, Medicx  Media Solutions

"Tara brings a high intellectual capability and authority to solve complex business problems.  She has the leadership capacity to communicate effectively across the entire organization with pragmatism and analytical and tactical persuasiveness that delivers smart decision making with agility and flexibility."

Regarding Valencia's role, Weintraub added, "With our expanding data capabilities, we have a strategic imperative to lead the health media industry with the highest standards of data governance, compliance, and privacy. Beth's expertise in this area  expands  Medicx's capabilities  in  precision  targeting  while  maintaining  our  strong  heritage  of HIPAA certification and  patient  and  brand  safety."

The appointments  come  as  Medicx  Media's  data-driven  advertising  model  fuels  its  explosive growth. In particular,  the  company's  Micro-Neighborhood®  targeting  service  has  been  a  leading driver behind executive and core team expansion.

About Medicx Media Solutions

For 10 years Medicx  Media  Solutions  has  pioneered  data-driven  targeting  solutions  optimized for  pharmaceutical,  over-the-counter, health, wellness,  consumer packaged goods and personal care  brands.  The company specializes in online  advertising, addressable TV, direct marketing, and lead generation.  Medicx Media has locations in New York, Chicago, and Scottsdale. To learn more, visit Medicx Media Solutions at:  www.medicxmedia.com.

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SOURCE Medicx Media Solutions

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