La Roche-Posay Announces FDA Approval

NEW YORK, Aug. 14 /PRNewswire/ -- La Roche-Posay announces that the U.S. Food and Drug Administration (FDA) has approved Anthelios SX with Mexoryl(TM) SX (ecamsule). Anthelios SX SPF 15 is a new revolutionary daily moisturizing cream containing Mexoryl(TM) SX, a unique organic filter that is highly protective against short UVA waves. It is the first time the FDA has approved a new sunscreen filter since 1988(1)!

About ANTHELIOS SX

Anthelios SX has the highest protection(2) against UVA rays, the #1 cause of skin aging according to experts. This daily moisturizing formula contains a unique combination of sun filters consisting of Mexoryl(TM) SX, Octocrylene and photo-stabilized Parsol 1789 to provide the most complete protection against UVB and UVA rays(3).

Innovation: Mexoryl(TM) SX is the first and only organic stable sun filter designed to protect skin from the short UVA waves. UVA rays constitute 95% of the UV radiation that reaches the Earth's surface year round and are known to penetrate deep within the skin. Experts agree that UVA accounts for over 80% of the damage that occurs to the skin in terms of aging. Since UVA rays can penetrate both clouds and window panes, it is essential to protect oneself against these rays on a daily basis.

Mexoryl(TM) SX is particularly effective against short UVA waves. Unlike other sunscreen filters that offer UVA protection, Mexoryl(TM) SX is highly photo-stable, and will not degrade after being exposed to the sun for long periods of time. This breakthrough innovation is the culmination of many years of research and testing. Mexoryl(TM) SX was first patented in 1982 in Europe by L'Oreal and is now available in the U.S.

Additional sun filter ingredients in Anthelios SX include a unique stabilized combination of Octocrylene and Avobenzone (Parsol 1789), patented by L'Oreal, to provide coverage against UVB waves and long UVA waves, respectively. Only Mexoryl(TM) SX is designed to protect against the short UVA wave spectrum that is not covered by other sun filters. Accordingly Anthelios SX with Mexoryl(TM) SX provides exceptionally complete sun protection daily. It should be used as a daily prevention against harmful UVA and UVB rays.

Benefits of Anthelios SX: Anthelios SX not only helps protect skin from sun damage to help prevent skin aging, but it is also a long lasting moisturizer with 24 hour hydration that has a light non-greasy texture. Anthelios SX follows the same strict formulation charter representative of the La Roche-Posay line of products that caters to all skin conditions, even the most sensitive skin. The product is fragrance free, PABA-free, and dermatologist-tested.

Anthelios SX is The First Stable Organic Sun Filter Designed to Protect From Harmful UVA Rays

Dr. Darrell Rigel, board certified dermatologist and clinical professor at New York University, exclaims "Most everyone is aware of the risks associated with UVB exposure: however there are very real risks associated with UVA exposure, including skin aging." Dr. Rigel continues by stating, "UVA rays are present all year long (even in winter) and they can penetrate through clouds and windows. When protecting your skin you need a product that you can use everyday against the harmful effects of UVA and UVB rays."(4)

About LA ROCHE-POSAY

La Roche-Posay offers daily skincare and in-office chemical peels formulated specifically for all skin conditions, even the most demanding. The formulations of La Roche-Posay are based on the only thermal spring water rich in selenium, a powerful antioxidant. These innovative formulas and textures promote comfort and dermatological efficacy proven in rigorous clinical studies to guarantee optimal tolerance for the most sensitive skin.

Anthelios SX from La Roche-Posay retails for $29.00 and will be available September 2006 via e-commerce and in doctors' offices nationwide. To learn more about Anthelios SX from a medical professional or the brand, please contact Amy Wein or Candice Weissman, or visit www.anthelios.com.

(1) Mexoryl has been approved by the FDA in the Anthelios SX formula (2) among some leading moisturizers with sunscreen (3) broad-spectrum coverage with higher protection level across the UVA spectrum (4) on file with La Roche-Posay

La Roche-Posay

CONTACT: Amy Wein, or Candice Weissman, both of Creative Media Marketing,+1-212-979-8884, for La Roche-Posay

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