Delta Point Continues to Strengthen Management Expertise With Promotion of Former AstraZeneca PLC Leader Matt Murphy

Published: Apr 17, 2013

MALVERN, Pa., April 17, 2013 /PRNewswire/ -- Delta Point's CEO and founder Jerry Acuff is pleased to announce the promotion of Matt Murphy to Vice President. As Acuff explains, "Our focus at Delta Point is to exceed our customer's expectationsand Matt has done an exemplary job in doing just that since he joined Delta Point in 2011 as an Executive Account Director. Matt has demonstrated a keen ability to develop and maintain great client relationships and develop significant new business as well. All of us benefit from Matt's expertise, perspective and customer focus. Our clients recognize Matt as a gifted consultant, leader and sales trainer."


Murphy brings to Delta Point a wealth of experience based on his 17-year career with AstraZeneca, one of the world's leading pharmaceutical companies. Murphy's ability to institute change and deliver results has been demonstrated throughout his career, supported by the numerous awards he has earned with each position in sales, sales leadership, and training. His keen insight about developing selling excellence was developed early in his career. As the newly promoted sales manager of a district that ranked in the bottom 10%, his ability to motivate others and focus on customer excellence resulted in his team's growth to the top 20%. As a training manager, Murphy was responsible for setting a new standard of accountability for new product launches and co-promotions with other organizations. Murphy was instrumental in shaping regional brand strategy, aligning and optimizing resources to lead the implementation of tactics designed to achieve sales objectivesobtaining outstanding results exceeding both company and industry expectations.

Since joining Delta Point, Murphy has worked with several clients but his primary focus has been with one of the top five Pharma companies where he has been instrumental in creating customized training modules and workshops to address the needs of their different sales forces. Under Murphy's leadership, his team has provided valuable training on targeted selling skills development, guided successful product launches, and built a library of printed and on-line resources to ensure that the teachings are kept alive and made to stick. Delta Point is known throughout the industry for their emphasis on reinforcing the learningwhich serves to cement the desired behavior change.

About Delta Point, Inc.

Headquartered in Scottsdale, AZ with a regional office in Malvern, PA, Delta Point, Inc. specializes in working with Pharma, Biotech, Medical Device and other health companies by partnering with them to maximize brand sales performance. Their focus is on improving outcomes by analyzing the needs of their customers before developing customized recommendations that align cross-functional departments: Sales, Marketing, and Sales Training. Delta Point specializes in making those changes that help corporations deal with the challenges they face whether it is launching a new product or revitalizing an underperforming brand by working with Marketing, Sales Management, and Sales Training as a partner in attaining business success.

They have gained recognition for creating impactful sales messaging, strategic marketing plans, influential leadership development, and for the effectiveness of their training programs, including a copyrighted process of building, sustaining and growing substantive business relationships.

Their customer focus extends to their continual drive to develop products that address their customers' unmet needs. They have developed specific tools and resources designed to improve the effectiveness of the sales representatives as well as the coaching and training competencies of the first line manager and senior leadership development.

Jerry Acuff, CEO
Delta Point, Inc.

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SOURCE Delta Point, Inc.

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