Bowne Publishes Updated Initial Public Offering Guidebook Authored By Wilson Sonsini Goodrich & Rosati

NEW YORK, Jun 22, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bowne Financial Print, the world's largest financial printer, leading EDGAR filer and a division of Bowne & Co., Inc. (NYSE: BNE), has just published The Initial Public Offering: A Guidebook for Executives and Boards of Directors (Second Edition), authored by Patrick J. Schultheis, Christian E. Montegut, Robert G. O'Connor, Shawn J. Lindquist and J. Randall Lewis with the law firm of Wilson Sonsini Goodrich & Rosati.

The guidebook offers readers a practical view of the IPO process and provides helpful advice on how to conduct a successful IPO in today's environment. It provides an overview of the legal framework governing the IPO process, including what issues to consider when contemplating going public, how to assemble the IPO team, how to prepare and file the registration statement, and what to do after a company has gone public.

This new second edition addresses a business, financial and legal landscape that has changed dramatically since the first edition's publication in 1998. It also includes listing requirements of the NYSE and NASDAQ, a sample IPO timeline and a compliance calendar, as well as a summary of selected post-Sarbanes-Oxley SEC rules and analysis.

"In today's tougher environment of more stringent regulatory requirements, more due diligence and increased Wall Street expectations, CEOs, CFOs and boards of directors are going to need a comprehensive IPO reference guide that accurately reflects the realities of the current business, financial and regulatory landscapes. This new edition has been completely updated to fulfill that need," said co-author Patrick Schultheis.

Added co-author Shawn Lindquist: "Shareholders expect more from boards of directors than they did a decade ago. New stock exchange and SEC rules are enacted with such speed and frequency that it is difficult to keep pace. This 'how to' guide offers practical tips, helpful ideas, case examples and pitfalls to avoid in the IPO process, making it a must-read for every CEO, CFO, COO and board member whose company is either contemplating going public or currently in any stage of an IPO."

"As a thought-leader in the regulatory and compliance space, Bowne is committed to partnering with leading law firms, such as Wilson Sonsini Goodrich & Rosati, to provide our clients with the latest information and tools they need to make informed decisions about important business issues, such as deciding to go public and how to make it happen," explained John Batt, Vice President, Marketing, Bowne Financial Print.

Valuable information found in this timely guidebook includes:

* Overview of legal framework governing the IPO process

* How to assemble the IPO team

* Roles and responsibilities of the management team, board of directors, underwriters, counsel, auditors, financial printer, research analysts and other specialists

* How to prepare and file the registration statement

* Planning the road show

* How to handle underwriting arrangements, marketing and publicity

* Pricing the deal

* Life after the IPO

* How to avoid Section 16 and insider-trading violations

* NYSE and NASDAQ listing requirements

* Due diligence checklist

* Sample IPO timeline and compliance calendar

* Highlights of SEC regulations, including Sarbanes-Oxley

This is a working guide that anyone involved with planning or implementing an IPO, including directors and public company executives, in-house counsel, outside lawyers, accountants and auditors -- in fact, anyone who needs to know how to successfully take a company public -- will find relevant and up to date.

A printed copy of The Initial Public Offering: A Guidebook for Executives and Boards of Directors (Second Edition) is available at your local Bowne office or can be downloaded for free at

About Bowne & Co., Inc.

Bowne & Co., Inc., founded in 1775, is a global leader in providing high- value solutions that empower our clients' communications.

* Bowne Financial Print: The world's largest financial printer and leading EDGAR filer, specializing in the creation, management, translation and distribution of regulatory and compliance documents.

* Bowne Enterprise Solutions: Digital printing and electronic delivery of personalized communications that enable companies to strengthen relationships and increase market leadership.

* Bowne Business Solutions: A full array of business process outsourcing and litigation support services that seamlessly integrate technology and operational support.

* Bowne Global Solutions: A broad range of language and cultural solutions that use translation, localization, technical writing and interpretation services to help companies adapt their communications or products for use in other cultures and countries around the world.

Bowne & Co. combines all of these capabilities with superior customer service, new technologies, confidentiality and integrity to manage, repurpose and distribute a client's information to any audience, through any medium, in any language, anywhere in the world. For more information, visit us at

About Wilson Sonsini Goodrich & Rosati

Wilson Sonsini Goodrich & Rosati's broad range of services and legal disciplines are focused on serving the principal challenges faced by management and the board of directors of business enterprises. The firm is nationally recognized as a leader in corporate governance, public and private offerings of equity and debt securities, mergers and acquisitions, securities class action litigation, intellectual property litigation, joint ventures and strategic alliances, and technology licensing and other intellectual property transactions. The firm, which is headquartered in Palo Alto, California, has offices in Austin, Texas; New York City, New York; Reston, Virginia; Salt Lake City, Utah; San Diego, California; San Francisco, California; and Seattle, Washington. For additional information, please contact

SOURCE Bowne & Co., Inc.

Bill Coughlin of Bowne Financial Print, +1-212-931-1189 (Work), +1-201-232-7990 (Cell),; or Mari Silbey of Garfield Group Public Relations, +1-215-867-8600, Ext. 245,, for Bowne & Co., Inc.

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