Blue Latitude Health Wins PMEA 2015 Award

LONDON, UK, - 26th November 2015 – Blue Latitude Health, a creative marketing consultancy specialising in healthcare, last night won a PMEA 2015 award for their project on Lilly’s Medical Information Cascade, which was shortlisted for Innovation. The PMEA awards, which were presented at a black tie dinner at the Lancaster London Hotel, recognise and commend excellence, best practice and innovation in local, European and international healthcare markets.

Fred Bassett, Co-Founder and Head of Strategy, Blue Latitude Health, said, “We're thrilled to have won the prestigious PMEA Award for Innovation and see our work honoured at PMEA 2015. Strategy and innovative solutions are at the heart of everything we do at Blue Latitude Health. The Medical Information Cascade project combined SEO tactics, user-centred design methodologies, and the provision of capability training to deliver a first line medical information portal online – the first of its kind.”

He added, “Our customer experience, creative services and strategic teams always look to transform how our clients engage with healthcare professionals and patients. I credit our talented and experienced team and our overall vision to improve customer experience in the healthcare sector for this award.”

The full list of winners can be found here.

Photo available on request.

Blue Latitude Health

Blue Latitude Health is a new breed of creative marketing consultancy. We offer the vision of a consultancy with the creativity of an agency.

Our combination of heritage, approach and capability gives us a unique perspective in healthcare marketing. It means we’re ideally placed to unlock the potential in products and services that save and transform lives.

Founded in 2003 as a marketing consultancy with digital expertise, we now work internationally and regionally with some of the world’s most influential healthcare brands in the world. They come to us for forward thinking – a visionary outlook that’s redefining expectations of effectiveness.

What we do

From our consultancy background, we’re used to seeing marketing as part of the wider landscape. We provide value across the full panorama of our clients’ marketing challenges:

Facilitating the organisational change that ensures alignment and ongoing success

Developing brand strategy that adds true value

Designing experiences to genuinely engage customers.

Here are just some of the ways we help in practice:

Marketing Process development

Capability building and training

Lifecycle management

Positioning and messaging

Multichannel strategy and planning

Creative design and execution

Service design and delivery

User experience design and delivery

Measurement and optimisation.

And because we’re fully independent - owned and run by our founders - we’re not tied to any particular technology or third party suppliers. So we’re always free to do what’s best for our clients.

Blue Latitude Health is 50 strong and based in Central London.

For more information email us at , or follow Blue Latitude Health on Twitter @blue_latitude

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