BioSpace.com Deemed The 'Best Biotechnology Site' On The Internet

SAN FRANCISCO, Jan. 5 /PRNewswire/ -- Lost in Cyberspace? Hungry for Everything Biotech? Industry professionals, investors, doctors and life science beneficiaries should know that the Web Marketing Association, Inc. (WMA) has chosen BioSpace.com(R) as the recipient of its 1998 "Best Biotechnology Site" Award.

"We're elated the judges selected BioSpace as 'the best biotech site' of 1998," said Timothy C. Fredel, BioSpace.com Co-CEO and Publisher. "We are also honored to be recognized along with ABCNews.com for 'the best news site,' The Mayo Health Clinic for 'the best healthcare services site,' and The NASDAQ Stock Market--a BioSpace partner--who received the 'best financial services site' award.

Launched in March 1995, BioSpace.com (http://www.biospace.com) is designed to give people working, investing in, and benefiting from the biotechnology and pharmaceutical industry the one-and-only daily destination for bioscience content, community and commerce on the Web. The most comprehensive and continuously updated news, investor information, company profiles, available jobs, events, educational resources, links, a glossary and an ever-expanding marketplace of industry-related products and services for sale online give good reason to deem BioSpace the "best" site for this industry. The global hubsite also boasts twelve regional hotbed communities where one can find "everything biotech" on a regional basis. The goal of BioSpace.com is to save people time on the Internet and to help them make better decisions, faster. Currently, BioSpace averages 700,000 page views from an audience of nearly 100,000 monthly visitors.

"One vertical market life sciences hubsite will soon emerge as the World Wide Web leader," said Jennifer C. King, President, Co-CEO & Founder of BioSpace.com. "BioSpace is well positioned to be that leader because:

1) we have a loyal, ever-growing audience; 2) the site's integrated infrastructure is fully relational, which makes it easy for people to find exactly what they need; 3) we are recruiting the most prestigious editorial staff in the world; 4) content and commerce partners are now flocking to us; and 5) we have a proven business model." In 1999, with an infusion of capital from investors committed to the Internet and biotechnology, BioSpace will further build its platform and market share around customized content, community and commerce. "BioSpace.com is shifting to a customization model," added King. "Matching people with jobs, capital, information, products and services will be the focus of our 1999 development plan."

At the core of BioSpace.com's integrated information infrastructure is The BioSpace Beat, a free news service published continuously throughout the day. The BioSpace News editorial staff aggregates industry-specific stories and features from over 250 media sources worldwide such as The Wall Street Journal, CNN, MSNBC, Bloomberg, the BBC, and The New England Journal of Medicine, as well as relevant press releases from PR Newswire and BusinessWire. Thousands of industry leaders have become members of The BioSpace GenePool (TM), a daily e-mail provided by BioSpace that highlights the day's headline stories, features, hot jobs, and industry events. The full-text of the stories are then accessible in BioSpace by keyword, date, company name, personnel, regional hotbed community, category, disease indication, and a special "hot topics" section called BioBuzz (TM).

The BioSpace Career Center is another major attraction of the hubsite where over 500 available jobs will be posted in January - including all of AMGEN's jobs. "We no longer use newspaper classified advertising for scientific and research positions because BioSpace.com delivers a geographically broad response from highly specialized bioscience candidates," said Kris Barbaro, Human Resource Administrator of Genelabs Technologies (Nasdaq: GNLB). "The powerful integration of news, profiles, investment tools and events within BioSpace attracts a difficult-to-reach pool of 'passive job seekers,'" said Kevin O'Daniel, BioSpace.com's Director of Online Services. "Among Human Resource professionals, the passive job seekers are considered the best of all possible candidates. That's why The BioSpace Career Center has been so successful for so many bioscience companies in recruiting the highest level of talent."

Fully integrated into The News, Career Center, Investor and Hotbeds sections are over 1,000 company profiles in The BioSpace Universe of Companies. The Universe includes bioscience and pharmaceutical companies, CROs, lab service providers, suppliers, professional service firms, universities, research institutions and industry-related non-profit organizations. Company profiles may include links to stock information (if public), audio-streamed Informed Investors presentations, links to SEC filings (if applicable), available jobs in The BioSpace Career Center, collaborators, a link to the company's corporate web site, and a customized company newspage unlike any other on the Web.

In addition, over 300 companies have paid to "exhibit" in one of twelve regional hotbed communities located within BioSpace, the global site. Current regional hotbeds include: Northern California's "Biotech Bay" (TM), Southern California's "Biotech Beach" (TM), Massachusetts' "Genetown" (TM), New York, New Jersey, Pennsylvania's "Pharm Country" (TM), Maryland / Washington D.C.'s "BioCapital," North Carolina's "Research Triangle," The BioMidwest (TM), The Pacific Northwest's "BioForest" (TM), Texas' "BioTechxus" (TM), the U.K.'s "BioBrittania" (TM), "BioCanada" (TM) and "BioIsrael" (TM). "Whereas BioSpace offers a global perspective, the hotbed communities present the news, profiles, stocks, jobs, events and resources on a regional basis," stated BioSpace Founder, Jennifer King. "For example, those looking for a job in the San Francisco Bay Area need only go to Northern California's regional Biotech Bay site." (http://biotechbay.biospace.com)

"The BioSpace Marketplace is rapidly expanding its e-commerce arm from its present line of books, publications and awareness tools to the most extensive line of industry-related products and services on the Web," stated Norm Wada, BioSpace VP of Marketing. "The bottom line is that our targeted audience of bioscience professionals, investors, doctors, and informed patients will soon be able to match their individual needs to the industry's top information, people, capital and products; a platform BioSpace.com looks forward to capitalizing on in 1999," said Wada.

The WebAwards are produced by the Web Marketing Association, an independent organization founded with the exclusive purpose of evaluating and recognizing the standard of excellence on the World Wide Web for corporate web sites. To learn more about the WebAwards and WMA, visit www.webaward.org. To review the listing of all WMA award-winners go to: http://www.webaward.org/win_index.html.

For more information about BioSpace.com go to http://www.biospace.com.

BioSpace.com is the premier hubsite for people working, investing in, and benefiting from the biotechnology and pharmaceutical industry. Creator, Synergistic Media Network Inc., is today a San Francisco-based vertical market hubsite publisher founded by Jennifer C. King in 1985. The Company began promoting the health care industry fourteen years ago using art, printed directories, interactive kiosks and two-year international awareness campaigns. In December 1993, King became one of the first digital pioneers to transition her business entirely to the Internet. The Company's flagship site, BioSpace.com (http://www.biospace.com) and regional hotbed sites such as Biotech Bay (http://biotechbay.biospace.com) were launched in March 1995, and currently attracts nearly 100,000 monthly visitors seeking life sciences content, community and commerce on the Web.

SOURCE Synergistic Media Network Inc.

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