Real-Life "Love Potion" ID'd, Max Planck Institute Study
Published: Jan 29, 2013
Love might be blind, but it still can smell. A new study conducted by researchers at the Max Planck Institute indicates that people like their own body odor and prefer perfumes and colognes that amplify that. The findings mean that perfumers could create scents that amplify a person's biology, potentially luring suitors in more easily.