Home Direct to Consumer DNA Test Kit Market Insight 2028

Home DNA Test Kit Market Opportunity Forecast 2028 Report Highlights:


  • Global DNA Test Kit Market Opportunity > USD 10 Billion by 2028
  • DNA Test Kit Price Analysis by Company, Country & Indication
  • DNA Testing Kit Availability By Country & Application
  • Home Genetic Testing Kit Market Analysis by Application: Ancestry, Nutrigenomics, Parenting, Chronic Diseases
  • Ancestry Genetic Testing Kit Market Opportunity > USD 2 Billion
  • Global Market Analysis By Country: US, Canada, UK, Japan, India, China, Russia, Taiwan, South Korea, Europe, Singapore, Malaysia, Turkey, Australia, middle East


Download Report:  https://www.kuickresearch.com/report-dna-test-kit-market


Genetic or DNA testing usually refers to medical tests that examine and evaluates the changes in chromosomes, genes, or several types of proteins to help a person's chance of developing one or rule out a suspected genetic condition. The advancement in the field of omic technology has led to development of home genetic testing kits which allow users to get the genetic information with partial or no involvement of healthcare providers. These test kits are offered directly to consumers through over-the-counter or online channel, TV or other marketing site. The home test kit provides affordable predictive analysis of the various diseases, ancestry, diet, nutrition, general wellness, and other traits.    


The direct to consumer genetic tests or home genetic testing market is well established with companies like 23andMe and Ancestry leading the way. Several pharmaceutical companies are making significant developments in the market. For instance, Gene By Gene, one of the major firms in the market had stated that its family tree DNA ancestry database contains approx. 2 million people. Another company, known as MyHeritage, a major Israeli firm, had stated that their database has around 2.5 million profiles. Other prominenet players in the market are Myriad Genetics, Color Genomics, Helix, Inc, Illumina, Gene by Gene, ARUP Laboratories, Laboratory Corporation of America, Pathway Genomics, Genesis Genetics, BGI, Quest Diagnostics, Thermo Fisher, and WeGene.


Among all segments, predictive genetic testing is expected to grow with high rates during the forecast period. Predictive genetic testing is used to predict potential disease risk in asymptomatic people. Major factors which are driving the growth of market include increase in prevalence of chronic diseases globally. Growing understanding about benefits of predictive genetic testing and introduction of Next-generation Platform Sequencing (NGS) would propel the market growth going ahead. Several companies such as Roche, Oraquick, Immunetech, Everlywell, Omecare, and several others have developed home DNA kits for the diagnosis and risk analysis of various indications such as cancer, hepatitis, thyroid, diabetes, cardiovascular diseases, Parkinson disease, Alzheimer, and others.


The home genetic testing kit companies are increasingly collaborating with telecommunication companies to further provide the results with ease to consumers. For instance, the home genetic testing kit organizations and telecommunication companies in South Korea are collaborating to help consumers to stay informed of their health status by sending lab results directly to their mobile device without requiring physician involvement. For instance, South Korea‚Äôs leading mobile carrier SK Telecom has collaborated with Macrogen to develop artificial intelligence backed genome analysis solution. Under this agreement, SK Telecom plans to set up system that analyzes, cumulates, and manages genomic data and medical information owned by Macrogen using artificial intelligence.  


The global market for home genetic testing kit is expected to gain momentum, driven by the new advancements, increasing prevalence of genetic disorders like Alzheimer, cystic fibrosis, and cancer. In addition, increase in prevalence of rare diseases also enhances the uptake of genetic testing kits. Further, the growth of home genetic testing kit is facilitated by increasing adoption of personalized medicine for treating genetic diseases along with rising disposable income, healthcare expenditures and user awareness. A large number of people are using these tests to get genetic information for finding their genetic lineage as well as genetic predisposition to various conditions.


As per our report findings, the global home genetic testing kit market is expected to surpass US$ 10 Billion by 2028. The report contains data and information on customers, competitors, vendors/distributors, and other players and in the global marketplace. The report contains company profiles of the top companies operating in the market along with their respective revenue and operating segments, geographical reach, market footprint, headquarters, growth rates, recent developments, product /services, expansion strategies, investments in expansion, and more.




Neeraj Chawla

Research Head

Kuick Research



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