Hearing Positive Verbs Can Induce Unconscious Physical Response, PLOS ONE Reveals

Published: Dec 06, 2012

Hearing a verb related to physical action automatically increases the force with which people grip objects, but has no effect on their physical reaction if the word is presented in the negative form, according to research published December 5 in the open access journal PLOS ONE by Pia Aravena and colleagues from the L2C2, Institute of Cognitive Sciences (CNRS/UCBL), France.

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