Healthcare Giants Like General Electric, Siemens Sees Emerging Future in Frugal Innovation

Published: Jun 21, 2012

When Argentinian car mechanic Jorge Odon was joking around with friends about how to get a cork out of an empty wine bottle using only a plastic bag, his thoughts were a long way from problem of maternal mortality. Yet in the middle of the night, it struck him that the problem with the cork and the bottle was remarkably similar to obstructed labor, when a baby can't get through the birth canal and puts its own and its mother's life at risk. Despite his wife's skepticism - when he shook her awake to tell her his brilliant idea, she apparently told him to go back to sleep - Odon patented his idea, got partners on board and developed the "Odon device" which is now in trials.

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