Do We Crave The Food Our Bodies Need?

Published: Feb 23, 2016

Food craving is an intense desire to consume a particular food that is difficult to resist. This is different from hunger, as consumption of any number of foods satisfies hunger.

Food cravings are very common. One study of more than 1,000 people revealed 97% of women and 68% of men experienced cravings. Food cravings occur more commonly later in the day, with an average of two to four craving episodes per week.

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