Create Your Own Colors: BASF and X-Rite Break New Ground in Color Coating of Tablets

Ludwigshafen, Germany – April 27, 2011 – BASF and X-Rite open up an easy to handle on-site approach to color coating tablets by combining the latest tablet color determination device with BASF's Kollicoat® IR Coating Systems. With ColorEye XTH, X-Rite offers a portable tool for tablet color determination. The tablet color is then easily translated into BASF's Kollicoat IR Coating Systems recipe, matching the desired color shade perfectly. This collaboration is part of the ongoing trend towards immediate availability of results without any outsourcing activities.

"This unique, systematic and easy-to-apply approach to color matching draws on the expertise of both BASF and X-Rite to provide a solution that responds to the specific challenges faced by pharmaceutical formulators today. This solution goes beyond anything else currently available," says Dr. Kathrin Meyer-Böhm, Pharma Ingredients and Services, BASF SE. Within minutes the color of a tablet can be determined by ColorEye XTH and translated into a Kollicoat IR Coating Systems recipe that can be formulated easily on-site. This approach replaces complex logistic processes and ensures that in-house formulation knowledge remains confidential.

"Through this collaboration with BASF, we can reach out to customers in a wider scope, from technical aspects to manufacturing and development sectors. We see this as a successful collaboration and expect good business to follow," adds Francesco Tomasello, Vice President Marketing & Sales EMEA, X-Rite.

BASF's Kollicoat IR Coating Systems are an innovative modular system of seven base colors. The base colors are designed to combine easily to produce instantly recognizable tablets in hundreds of different shades. Kollicoat IR Coatings Systems, with excellent flow properties, quick re- dispersibility and very low viscosity, allow a shorter spray process because they accommodate high concentrations of solids over a wide temperature range. These unique characteristics result in high quality film coatings and cost-effective coating processes.

X-Rite's XTH ColorEye Handheld Spectrophotometer is a practical device that accurately measures tablet and capsule colors. The ColorEye XTH precisely measures the colors of contoured and textured opaque parts in a wide range of sizes, taking into account how the human eye responds to surface effects. The instrument has different apertures to accommodate a wide range of tablet sizes and shapes.

This unique on-site approach to color matching for pharmaceutical applications is part of BASF's ExActCoat+ coating events. Upcoming ExActCoats+are planned for the US and Asia in the fall of 2011. For further information please contact the BASF coating experts at

About X-Rite

(NASDAQ: XRIT) X-Rite Incorporated is the global leader in color science and technology. The company, which now includes design industry color leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit

About BASF Pharma Ingredients & Services

BASF produces and markets a broad range of generic active pharmaceutical ingredients and excipients, as well as exclusive synthesis services for the pharmaceutical industry. These products are made using the latest technologies, to the highest quality standards and in compliance with cGMP guidelines. Further information can be found at: www.pharma-

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of about €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at or in its Social Media Newsroom at

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