University of Minnesota Research Finds Ovulating Women Unconsciously Buy Sexier Clothing To Outdo Attractive Women
EurekAlert! -- Ovulating women unconsciously buy sexier clothes, says new research from the University of Minnesota's Carlson School of Management. The study finds that ovulating women unconsciously dress to impress – doing so not to impress men, but to outdo rival women during the handful of days each month when they are ovulating.