NanoString CEO On How Creating A Niche Is Good For Business: Q&A

Seattle biotech NanoString Technologies (Nasdaq: NSTG) is finding that being a jack of all trades isn't as valuable to business as excelling at one.

The company makes diagnostic tools to help researchers and drug companies understand what goes wrong in a person's DNA that causes a cancer to develop, and how well treatments work for each individual. NanoString steered away from trying to develop diagnostics for all types of diseases to instead focus on cancer.

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