Keeping Talent: How Pharma Can Compete With Google

Pharma marketing jobs aren't easy to fill. Companies and agencies constantly prowl for sharp individuals who can multitask at warp speed while juggling the industry's unique mix of commercial, scientific, and digital demands. Once organizations find the right people and develop their skills, they usually want to keep them.

In recent years this has proved even more of a challenge than it once was. Employers now need to protect their personnel flank against voracious health-minded tech giants, not to mention health-tech startups keen on adding creative and marketing muscle. And then there are those supposed job-hopping millennials. So how can marketing firms counteract the industry's brain drain, short of doubling salaries and escalating already-raging perk wars? Here, four companies share their strategies and tactics.

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