Aesthetic Implant Market: Companies Focus on Innovations and Product Launches
Aesthetic Implants Enters Era of Digitalization
With the advent of digitalization, the aesthetic implant market is witnessing significant developments in terms of technology and adoption of new materials. Research and development activities are predominantly focused on finding new materials that would enhance the efficiency, durability, and performance of aesthetic implants. Growing awareness regarding advantages of various implants, significant developments in computer-aided design & manufacturing (CAD/CAM) software, adoption of new biomaterials, and introduction of novel technologies including 3D printing are expected to play a key role in driving the aesthetic implant market. The aesthetic implant market is projected to reach a value of ~US$ 9.6 Bn by the end of 2027.
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Current trends suggest that increasing number of end users are leaning toward cosmetic procedures, particularly in developed regions including North America and Europe – regions that are forecast to collectively account for over 70% of the total market share in 2019. High concentration of prominent market players, early adoption of novel technologies, and rising consumer awareness pertaining to aesthetic implants in these regions have led to an exponential rise in demand for various implants in recent years – a trend that is likely to continue during the forecast period (2019-2027).
Evolving Technologies to Drive Demand for Advanced Dental Implants
Over the past decade, the dental industry has experienced continual innovation. As a result of advancements, the demand for dental implants, in particular, has increased at an exponential rate. The dental implants product segment is expected to dominate the global aesthetic implant market during the forecast period, accounting for over 61% market share in terms of value, in 2019. This segment is projected to grow at a CAGR of ~7% during the forecast period.
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The rise in the adoption of dental implants can be attributed to factors such as scientific use of new materials. The advent of improved and efficient imaging technology, developments in CAD-CAM, and notable advancements in digital dentistry have paved the way for next-generation dental technologies. A recent observable trend that is likely to continue during the forecast period is the mounting demand for metal-free tooth-colored aesthetic dental implants. This is likely to propel the adoption of dental implants made from PEEK polymers. However, the regular clinical use of this material is marred by challenges.
Research activities are likely to focus on improving and optimizing the functional properties of dental implants by leveraging the benefits of digital planning software, CAD-CAM technology, and digital dentistry.
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Increase in Use of Metal in Implants
Despite significant efforts toward the development of metal-free aesthetic implants, metal will continue to remain the preferred material for aesthetic implants. The metal segment, which was valued at ~US$ 2.2 Bn in 2018, is expected to surpass the ~US$ 4 Bn mark by the end of 2027. Metal surgical implants, including stainless steel are increasingly being used, owing to their commendable corrosion-resistant properties, which play an imperative role in preventing infections. In 2019, metal and polymer segments are anticipated to account for a combined share of ~78% of the aesthetic implant market. These materials are expected to retain their popularity among manufacturers operating in the aesthetic implant market.
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Companies Focus on Innovations and Product Launches
Players operating in the current aesthetic implant market are likely to focus on the development of aesthetic implants with improved functional and aesthetic properties. For instance, in June 2019, Southern Implants, Pty launched the innovative INVERTA ™ implant, which offers improved stability and natural-looking aesthetics. Furthermore, the company aims to expand its global presence and position in the aesthetic market by making its products available worldwide. Brands are also expanding their product portfolio. For instance, Straumann launched a range of new products, including the mini-implant system and two-piece ceramic implant in its efforts to expand its existing product range.
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