Blue Cross Of California Expands Successful GenericSelect Program Offering Rx At A $0 Co-Pay For Up To Four Months When Beginning A New Drug Therapy

Blue Cross of California (Blue Cross) today announced the expansion of its generic alternative program, GenericSelect(SM). The GenericSelect(SM) program now offers commercial members a $0 co-payment or up to $10.00 off their co-pay(1) for GenericSelect drugs on their first retail prescription and a $0 co-pay for the first mail order prescription filled by PrecisionRx, when they begin a new drug therapy with a GenericSelect(SM)drug. Depending on the member's pharmacy benefit design, when members combine their first retail prescription with the mail order option, they receive up to a four-month supply at a $0 co-pay when beginning a new drug therapy with a GenericSelect(SM)drug.

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