INDIANOLA, Pa., Jan. 16 /PRNewswire/ -- MEDRAD Europe B.V., a subsidiary of the U.S.-based medical imaging device company MEDRAD, INC., has expanded its direct operation in Europe by establishing MEDRAD Belgium BVBA, which will provide direct sales, service and customer support in the Belgium and Luxemburg markets.
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MEDRAD sales in Belgium and Luxemburg have grown steadily since it entered the market through a distributor in 1975. Customers will now have direct access to the product support and applications training that have earned MEDRAD its leading position in the worldwide market. "Taking customer satisfaction to the next level means providing our customers with expanded MEDRAD resources and expertise," says Peter Cleber, managing director of MEDRAD Europe B.V. "Our goal is to enable customers to maximize the effectiveness of MEDRAD products and services, and take full advantage of improvements in scanning technology."
MEDRAD Belgium BVBA sales efforts will be led by Paul-Henry Reard, who has over eight years of experience with MEDRAD products, and has also worked with monitoring, defibrillators, catheters and pharmaceutical products. Equipment service will be provided by MEDRAD's Service team, led by Hans van Winkel, and Customer Support will be led by Mady Hensen. The MEDRAD Belgium BVBA staff can be contacted at 0800-72035.
MEDRAD has direct sales and service in 10 European countries and is represented by distributor operations in 35 European countries, with European headquarters in Maastricht, The Netherlands.
MEDRAD, INC. is a worldwide leading provider of medical devices and services that enable and enhance imaging procedures of the human body. Used in diagnostic imaging, MEDRAD's product offerings include a comprehensive line of vascular injection systems, magnetic resonance (MR) surface coils and patient care products, and equipment services. Total 2004 revenues were $343 million. MEDRAD, INC. is a 2003 recipient of the Malcolm Baldrige National Quality Award, the top honor a U.S. company can receive for quality and business excellence. The company's world headquarters is near Pittsburgh, Pennsylvania, in the United States. MEDRAD, INC. is a U.S. affiliate of Schering AG, Germany . For more information, visit MEDRAD's website at www.medrad.com.
Cautionary statement regarding forward-looking statements.
Certain statements in this press release that are neither reported financial results nor other historical information are forward-looking statements, including but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties and can be affected by other factors that could cause actual results and MEDRAD's plans and objectives to differ materially from those expressed or implied in the forward-looking statements. MEDRAD undertakes no obligation to update publicly or revise any of these forward-looking statements, whether to reflect new information or future events, circumstances or otherwise.
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