NovaBay Pharmaceuticals, Inc. (NBY) Deploys Direct Sales Force To Market i-Lid Cleanser Across The U.S.
8/25/2014 10:19:32 AM
EMERYVILLE, Calif.--(BUSINESS WIRE)--NovaBay® Pharmaceuticals, Inc. (NYSE MKT: NBY), a biopharmaceutical company focusing on the development and commercialization of its non-antibiotic anti-infective products, announced today that its i-Lid Cleanser sales force has been deployed in 10 major metropolitan areas across the United States.
“This is an exciting and important moment for NovaBay,” says Dr. Ron Najafi, Chairman and CEO of NovaBay. “For the first time, we are deploying our own team of experienced medical representatives to directly market our non-antibiotic products in a defined market with specific unmet patient needs; this has been our long standing goal at NovaBay. I welcome our medical representatives across the United States and wish them well.”
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