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Sirona Biochem Launches Global Awareness Campaign With Cousteau Ambassadors' Video



8/21/2014 11:55:13 AM

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Vancouver, British Columbia – August 21, 2014 – Sirona Biochem Corp . (TSX-V: SBM.V FSE: ZSB) launches global awareness campaign with ambassadors’ video produced by the team of Jean-Michel Cousteau and Fabien Cousteau to represent their support of the glycoprotein project.

“The time and effort put into this video illustrates just how dedicated the Cousteaus are to the relationship with Sirona Biochem”, said Howard Verrico, founder and CEO. “Having Jean-Michel and Fabien’s support for this project serves as a reminder of the immense potential value in these compounds.”

Jean-Michel Cousteau and Fabien Cousteau (son and grandson of Jacques Cousteau) are brand ambassadors for Sirona’s glycoprotein project. The project has also been generously supported by Bpifrance (the French Public Investment Bank) and the district of Haute Normandie with funding of CDN$1.2 million in the form of a no-interest loan.

The video can be viewed at the following link: http://youtu.be/s0PDhFOl6Ck (with German subtitles: http://youtu.be/j5LDgIyzC3Y )

Sirona Biochem also announces attendance at the upcoming BIO Europe conference in Frankfurt Germany Nov 3-5 2014 with support from BIOTECanada and the Canadian Trade Commissioner Service, Global Opportunities for Associations (GOA) program.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information regarding this press release, contact:

Christopher Hopton
CFO
Sirona Biochem Corp.
Phone: 604.282.6064
Email: chopton@sironabiochem.com

About Sirona Biochem

Sirona Biochem is a cosmetic ingredient and drug discovery company with a proprietary technology platform developed at its laboratory facility in France. The company specializes in the stabilization of carbohydrate molecules, with the goal of improving compounds’ efficacy and safety. Sirona Biochem’s compounds are patented as new chemical entities for maximum commercial protection and revenue potential. Newly developed compounds are licensed to leading companies around the world in return for licensing and milestone fees and ongoing royalty payments. TFChem, Sirona Biochem’s wholly-owned French laboratory is a recipient of multiple French national scientific awards and a European Union and French government grant. For more information visit www.sironabiochem.com .

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