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Too Much Hype Doomed Once-Successful Wyeth (WYE) CEO



8/1/2014 6:37:07 AM

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In 2007, Bob Essner felt justifiably triumphant. He had engineered a successful turnaround of Wyeth, the pharmaceutical giant, after six years of reinventing the company. But even after in­­creas­­ing revenue by 30%—to $20.4 billion—Essner suddenly lost his job. What went wrong?

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