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World Cup Condoms Taste Like A Brazil’s National Cocktail, But Will People Use Them?


6/19/2014 7:51:01 AM

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The World Cup is as much about the condoms as it is about the soccer. Karex Bhd, the world’s largest maker of condoms, is distributing specialty Brazil-themed condoms under its Prudence brand, The Wall Street Journal reported. The condoms are colored yellow and green and taste like Caipirinha, the nation’s signature cocktail, which is made with Cachaça, brown sugar, and lime. DKT International, a Washington-based nonprofit that promotes family planning and HIV prevention in developing countries, ordered the vibrant condoms from Karex to be made available only in Brazil. In just 15 days, the first delivery of 846,000 condoms sold out, and since February, about 700,000 packs of three — or 2.1 million individual units — have been sold, according to DKT.

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