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Specialty Pharmaceutical Management Consulting Firm Viscadia Hires Anindya Roy



5/9/2014 8:23:00 AM

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(Washington, D.C., May 8, 2014) Specialty pharmaceutical management consulting firm Viscadia Inc. recently hired Anindya Roy as an Associate Consultant. Roy has over five years of management consulting experience, working with pharmaceutical and biotech companies.

As an Associate Consultant, Roy will support Viscadia’s clients by analyzing their business performance, and optimizing the execution of their commercial strategies. Roy’s areas of expertise include promotion response analysis, sales-force size and structure, segmentation and targeting, call-plan design, marketing effectiveness, payer and market access analytics.

Roy started his career as a business technology analyst with Deloitte Consulting. He then joined ZS Associates, where he executed engagements in the sales and marketing space for mid-to-large sized pharmaceutical and biotech companies.

"Anindya’s experience in the pharmaceutical and biotech space, and his specific expertise in payer and market access analytics further strengthens our offerings," said Viscadia President & CEO Satish Kauta.

Roy earned his MS and BS in Mathematics & Computing from Indian Institute of Technology (IIT), Kharagpur.

Viscadia Inc. is an analytically driven management consulting firm that partners with companies in specialty pharmaceutical markets. Viscadia identifies and evaluates development, acquisition, licensing and life-cycle management opportunities. Additionally, Viscadia analyzes and optimizes the execution of specialty pharmaceutical commercial strategies. Viscadia is headquartered in Washington, D.C., with regional offices in San Diego, CA, and St. Louis, MO.

For more information about Viscadia, email info@viscadia.com, call 202-540-9900 or visit www.viscadia.com.

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