TORONTO, ON--(Marketwired - April 14, 2014) - Easton Pharmaceuticals (OTC: EAPH) is pleased to announce that BMV Medica, S.A. de C.V., a Mexican regulatory company and distributor of pharmaceutical products have signed an exclusive agreement to distribute Easton's "VIORRA" product in Mexico.
Carla Pepe, CEO of Easton Pharmaceuticals, stated, "BMV Medica, as previously announced, is the company's current regulatory consultant for Mexico and other parts of Latin America. After extensive discussions Easton has finalized a deal whereby BMV Medica will take over Marketing and Distribution for VIORRA." Mrs. Pepe further commented, "They have shown a strong interest in the growth of VIORRA in Mexico, and expect to launch VIORRA later this year, subject to the regulatory approvals and finalizing the sourcing out of a suitable manufacturing partner. Discussions with possible manufacturers are well under way and BMV anticipates finalizing a deal shortly."
Ms. Mendoza Vazquez, of BMV Medica, stated, "BMV has launched several products in Mexico recently, including pregnancy tests, and several antibiotics. BMV is pleased to have obtained the distribution rights to market and sell VIORRA in Mexico. Our market analysis reveals, of the overall 120 million population within Mexico, the potential VIORRA demographic could reach into the tens of millions of women." Ms. Vazquez further commented, "We have structured what we believe is a well-thought out marketing plan which includes spokespersons, retail channels, and online sales to ensure coverage across all sectors of the market. VIORRA will be marketed as a premium, feminine daily-use product, and we expect it to perform very well."
About Easton Pharmaceuticals
Easton Pharmaceuticals is a specialty pharmaceutical company involved in various industries including medical marijuana that also owns, designs, develops, and markets topically-delivered drugs and therapeutic / cosmetic healthcare products, focused on cancer and other health issues related towards male and female sexual dysfunction, wound healing, pain, motion sickness, scar and stretch marks, cellulite, varicose veins and other conditions. The company is also endeavoring to enter other potentially lucrative industries such as medical marijuana. The company's gel formulation is thought to be an innovative and unique transdermal delivery system. Easton Pharmaceuticals' product "VIORRA" is an over-the-counter aid for the treatment to restore and improve vaginal moisture and elasticity which is believed to have a positive effect on women's sexual desire and arousal, FSAD (Female Sexual Arousal Disorder); the world market for these female conditions is conservatively estimated to be in the billions. VIORRA is a topical, daily-use product classified by the FDA as containing Generally Recognized as Safe ingredients.
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