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Eli Lilly and Company (LLY)'s Field Reps Are Armed With Data


4/2/2014 8:09:31 AM

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Among the first manufacturers of both penicillin and Jonas Salk's polio vaccine, 138-year-old pharmaceutical company Eli Lilly is no stranger to producing medical advances. But Lilly's management team realized a few years ago that if the company were to remain an industry leader, it would have to improve the IT tools of its front-line people: the 16,000 sales reps, medical liaisons, and account managers who call on healthcare professionals and administrators worldwide.

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