This Is What Candy Crush Saga Does To Your Brain
4/1/2014 7:45:20 AM
Last week, Candy Crush Saga, the mind-numbingly simple yet addictive game that involves matching coloured sweets, was estimated to be worth $7.1bn. While that amount dropped by 16% after the company’s Wall Street debut, it still left the gaming geniuses behind the free app worth billions. Candy Crush is played by 93 million people every day, and it accrues an estimated $800,000 daily through players purchasing new lives and boosters that help them to conquer new levels. All told, half a billion people have downloaded the free app, and King Digital Entertainment, the company behind the phenomenon, reportedly netted $568m last year alone.
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