NEW YORK, March 25, 2014 /PRNewswire/ -- Concerns over different formats, multiple channel delivery, and potentially dangerous inconsistencies in content have come to the forefront in a new survey of life sciences and healthcare professionals. The survey was conducted by Data Conversion Laboratory (DCL), an industry leader in organizing and converting content into digital formats, in association with The Rockley Group, specializing in the development and implementation of content management strategies and solutions.
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"Today, consumers seek out informational content, for example on prescriptions, not only from the paper insert that accompanies the medication, but digitally as well," says Ann Rockley, founder and president, The Rockley Group. "It's important that pharmaceutical companies - and any company in the life sciences and healthcare industry - provide information that is accurate and consistent across all channels readily accessible to the consumer. Not doing so can risk lives."
It isn't just consumer-facing content that's affected. As companies struggle to keep up with shifting requirements on the sharing of drug, medical device and patient record information with regulators, physicians and pharmacies, accuracy and consistency across channels is of utmost priority. More than 95% of survey respondents identified inconsistencies and inaccuracies as the top issues affecting their company's content.
"To meet this challenge, the life sciences and healthcare industry must first thoroughly organize their content, for example, through elimination of redundant versions. This creates an ability to figure out the rules that need to be applied once the digital conversion process begins," says Mark Gross, founder and president, Data Conversion Laboratory. "This 'clean slate' start is at the heart of what DCL does, and is imperative to an efficient, cost-effective content management strategy that allows for ease of distribution across all channels."
"Intelligent content best practices, resulting in content that is reusable, trackable, retrievable, and automatically publishable to multiple channels, ensures that healthcare companies can meet the increasing requirements for regulatory control and provide greater customer satisfaction," says Ann Rockley.
Two of the major issues highlighted by the survey, "Content Challenges in the Life Sciences and Healthcare Industry," reflect these insights: approximately 56% of respondents reported that their biggest content concern is seamless delivery in different formats (print, web, mobile, etc.) while 55.4% pointed to inconsistencies as their greatest issue, as it is one of the more challenging problems to address in a manual process.
"A solid content management strategy needs to take into consideration the complexities inherent to data found throughout the life sciences and healthcare industries. Combining the best content management tools with a precise conversion methodology allows inconsistencies to be tracked and corrected across channels in a much more efficient manner than simple document organization ever could," added Mr. Gross.
The full results of the survey will be presented by Ann Rockley at the Intelligent Content Life Sciences and Healthcare Conference on May 8 in San Francisco, CA.
About Data Conversion Laboratory, Inc.
DCL (www.dclab.com) is a leader in helping organizations maximize the value of their content assets investment through digitization and organization, making reuse easier and providing greater accessibility. DCL's process ensures that content quality is vastly improved, systems are future-proofed, redundancies are eliminated and revenue opportunities are expanded. With expertise across industries including life sciences, government, manufacturing, technology and professional organizations, DCL uses its advanced technology and U.S.-based project management teams to help solve the most complex conversion challenges securely, accurately and on time. Founded in 1981, DCL has been named one of EContent's Top 100 Companies in the Digital Content Industry for three years running, 2011-2013.
About The Rockley Group, Inc.
The Rockley Group, Inc. (www.rockley.com) is an internationally recognized content strategy consultancy that has been helping pharmaceutical, medical devices, and healthcare providers to move to structured reusable content strategies and content management for more than 20 years. The Rockley Group has worked with regulatory, labeling, and customer engagement materials. The Rockley Group has defined best practices for content reuse, intelligent content development, multichannel / multi-device delivery, eBook production, and content management. Ann Rockley, known as the "mother" of content strategy, introduced the concept of content strategy in 2001 with her best-selling book, "Managing Enterprise Content: A Unified Content Strategy," (www.managingenterprisecontent.com) now in its second edition.
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