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Why Google Inc. Flu Is A Failure


3/24/2014 8:14:10 AM

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It seemed like such a good idea at the time. People with the flu (the influenza virus, that is) will probably go online to find out how to treat it, or to search for other information about the flu. So Google GOOG -0.86% decided to track such behavior, hoping it might be able to predict flu outbreaks even faster than traditional health authorities such as the Centers for Disease Control (CDC).

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