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Feeling Too Sad For Chocolate? Journal of Consumer Research Reveals


3/14/2014 2:52:22 PM

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The instant gratification and the pleasure derived from consuming excessive chocolate and deep-fried foods can lead way to a double-edged sword of negative consequences ranging from weight gain to feelings of low self-esteem. According to a new study in the Journal of Consumer Research, combating this type of self-destructive behavior may be achieved simply by making a person feel sad.

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