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To Drink Or Not To Drink: Decision-Making Center Of Brain Identified, University of Georgia Study


3/12/2014 6:43:10 AM

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Although choosing to do something because the perceived benefit outweighs the financial cost is something people do daily, little is known about what happens in the brain when a person makes these kinds of decisions. Studying how these cost-benefit decisions are made when choosing to consume alcohol, University of Georgia associate professor of psychology James MacKillop identified distinct profiles of brain activity that are present when making these decisions.

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