FORT WASHINGTON, PA--(Marketwired - March 05, 2014) - The makers of ZYRTEC® are pleased to announce the launch of a new form to the ZYRTEC® portfolio of allergy-relief products -- a convenient oral, dissolvable tablet. Delivering the same effective 24-hour relief, ZYRTEC® Dissolve Tabs are now available for adults and children, age 6 years and above, and can be purchased at all major retailers and pharmacies.
"Expanding the ZYRTEC® portfolio to include a dissolvable tab provides the brand an opportunity to reach children as well as the adult consumer who is sometimes caught off guard by their allergy symptoms," says Colleen Sellers, Group Brand Director, Allergy at McNeil Consumer Healthcare. " ZYRTEC® Dissolve Tabs are ideal for 'on the go' situations because they can be taken anytime, anywhere without water."
The launch of the ZYRTEC® Dissolve Tabs will come to life through various marketing channels, including dedicated digital, television and radio advertising as well as retail activations. The insight driven ad campaign will turn on mid-March and will run nationally, as well as, in strategic regional markets.
For more information on the ZYRTEC® Brand, check out www.zyrtec.com or visit YouTube (www.youtube.com/zyrtec) and Facebook (www.facebook.com/zyrtec).
About the ZYRTEC® Brand
ZYRTEC® (cetirizine HCl) is the number one allergist recommended brand(1). ZYRTEC® relieves the allergy symptoms of sneezing, runny nose, itchy, watery eyes and itchy nose or throat. These symptoms can be caused by allergy triggers such as dust, mold, pet dander, tree pollen, weeds and grasses.
The makers of ZYRTEC® offer products including ZYRTEC® Dissolve Tabs, Children's ZYRTEC® Dissolve Tabs, ZYRTEC® Tablets and ZYRTEC® Liquid Gels that all provide 24-hour allergy relief, and ZYRTEC®-D that provides the proven allergy relief of ZYRTEC® plus relief from nasal congestion and sinus pressure for a full 12-hours.
About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the TYLENOL® brand. Other McNeil Consumer Healthcare brands include BENADRYL®, ZYRTEC® and ZYRTEC®-D allergy medicines, IMODIUM® A-D anti-diarrheal, MOTRIN® IB pain reliever and fever reducer, and SUDAFED® and SUDAFED PE® nasal decongestants.
(1) Among OTC oral antihistamines