NEW YORK, NY--(Marketwired - February 25, 2014) - Today Plandaí Biotechnology (OTCQB: PLPL) named former Microsoft executive Jamen Shively as the company's Vice President of Global Marketing. Shively has an extensive and impressive resume in the world of business, and the company is confident he can deliver Plandaí's products on the world stage. According to Plandaí, Shively will be responsible for building brand awareness and marketing strategy for all of the company's operations. Needless to say, they found just the right man for the future of their products.
Since leaving Microsoft, Shively has become a marijuana entrepreneur who has the ability to command the media's attention. So, having Shively build brand awareness for the company's products, including, the Diego Pellicer® medical cannabis line as well as the Phytofare™ botanical extracts such as the Green Tea Catechin Complex and the Limonoid Glycoside Complex is a brilliant move by Plandaí executives.
Shively co-founded Diego Pellicer Inc. in 2012, and then built the brand into the most recognized brand of cannabis in the world in less than one year. Prior to founding Diego Pellicer, Jamen was a Corporate Strategy Manager for Microsoft from 2003 to 2009, where he focused on the creation and development of new categories of software products and online services.
Plandaí's CEO stated it is their goal to become the leading name in highly bioavailable botanical extracts for both nutraceutical and pharmaceutical applications. Jamen Shively is someone who can make that a reality, and he sounds more than ready to get started. "We have a unique opportunity with Plandaí's technology to fundamentally change how we address wellness, health and prevention through natural, botanical solutions."
Shively said he's also excited about the application of Plandaí's technologies to cannabis. He stated, "I believe they'll revolutionize the application of cannabis to preventive and therapeutic health, under the Diego Pellicer brand. This is the opportunity of a lifetime for me and for my colleagues at Plandai to change the world by improving the health and wellness of mankind through 100% natural plant extracts."
Shively's deep interest in the marijuana arena will serve Plandaí well, and his expertise will likely make the company a leading name in highly bioavailable botanical extracts just as the CEO expects.
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