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Selfless Love Turns Off Brain’s Need For Reward, Yale University Study


2/17/2014 6:08:24 AM

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Romantic love tends to light up the same reward areas of the brain that are activated by cocaine. But new research shows that selfless love—a deep and genuine wish for the happiness of others—actually turns off the brain’s reward centers. “When we truly, selflessly wish for the well-being of others, we’re not getting that same rush of excitement that comes with, say, a tweet from our romantic love interest, because it’s not about us at all,” says Judson Brewer, adjunct professor of psychiatry at Yale University now at the University of Massachusetts.

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