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If You Don't Market Drugs, How Do You Expect To Sell Them?


1/3/2014 8:16:13 AM

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The sales and marketing of new medicines provide a lightning rod for discussions about all that is wrong with the biopharmaceutical industry. Certainly, there have been over-aggressive practices used by the industry in terms of free dinners and paid conferences, but these practices are becoming less utilized. However, sales reps need to interact with doctors to prescribe their drugs. After all, this is their life blood.

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