Johnson & Johnson (JNJ) Asks Employees to Assess Its Battered Corporate Credo
5/22/2013 8:02:43 AM
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In the wake of scandals and investigations over manufacturing gaffes, countless product recalls and questionable marketing practices, Johnson & Johnson is embarking on a round of corporate soul searching. The health care giant is asking employees to take "reflect, reaffirm, question, challenge and share" their thoughts on the 70-year-old credo and then take a survey for the purpose of “identifying opportunities for improvement and action.” The news was conveyed this morning to employees by J&J ceo Alex Gorsky and Peter Fasolo, worldwide vp for human resources and follows the recent launch of the first corporate image campaign in more than a decade. Ironically, the campaign was unveiled the same week that J&J encountered a production scandal in South Korea that may lead to criminal charges.
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