BioSpace.com

Biotech and Pharmaceutical
News & Jobs
Search the Site
 
   
Biotechnology and Pharmaceutical Channel Medical Device and Diagnostics Channel Clinical Research Channel BioSpace Collaborative    Job Seekers:  Register | Login          Employers:  Register | Login  

NEWSLETTERS
Free Newsletters
Archive
My Subscriptions

NEWS
News by Subject
News by Disease
News by Date
PLoS
Search News
Post Your News
JoVE

CAREER NETWORK
Job Seeker Login
Most Recent Jobs
Browse Biotech Jobs
Search Jobs
Post Resume
Career Fairs
Career Resources
For Employers

HOTBEDS
Regional News
US & Canada
  Biotech Bay
  Biotech Beach
  Genetown
  Pharm Country
  BioCapital
  BioMidwest
  Bio NC
  BioForest
  Southern Pharm
  BioCanada East
  US Device
Europe
Asia

DIVERSITY

INVESTOR
Market Summary
News
IPOs

PROFILES
Company Profiles

START UPS
Companies
Events

INTELLIGENCE
Research Store

INDUSTRY EVENTS
Biotech Events
Post an Event
RESOURCES
Real Estate
Business Opportunities

 News | News By Subject | News by Disease News By Date | Search News
eNewsletter Signup
Miles
Km80.5

   

Johnson & Johnson (JNJ) Looks to Unload Another Consumer Health Brand


9/13/2012 7:48:02 AM

Johnson & Johnson is shopping its Reach brand of toothbrushes and dental floss as part of a years-long effort to cull its stable of consumer health brands, according to people familiar with the matter. J&J had $265.2 million in world-wide floss sales last year with the Reach brand, including $55 million in North America, according to EuroMonitor International, a market research firm. Reach toothbrush sales were $355.5 million globally, Euromonitor said. J&J, based in New Brunswick, N.J., has shed several household names in recent years as it seeks to concentrate on rapidly-growing brands with dominant market shares. A J&J representative declined to comment. Reach is likely to be shopped to private-equity firms or smaller consumer product companies as J&J typically avoids deals with large rivals, such as Procter & Gamble Co PG +0.34%., so that it does not have to share proprietary financial data with its competitors, said one person familiar with the matter. P&G sells toothbrushes and dental floss under the Oral-B brand.


   

ADD TO DEL.ICIO.US    ADD TO DIGG    ADD TO FURL    ADD TO STUMBLEUPON    ADD TO TECHNORATI FAVORITES