ORLANDO, Fla., Nov. 8 /PRNewswire/ -- In this pivotal year for the pharmaceutical industry, Strategic Research Institute is pleased to present the 2005 agenda that may be viewed below. Never before has the industry faced such a gauntlet of challenges.
The meeting carefully examines the changing marketing and sales models, posits strategic solutions for finding new opportunities in a fragmented market, how to implement new legislation, and addresses what executive marketing and sales executive management can do to thrive in the new environment.
The annual conference will take place from February 14-16, 2005, in Orlando, with satellite courses and socializing events scheduled to take place over the preceding weekend and during the course of the information and networking extravaganza.
Contact Mark Alexay at malexay@srinstitute.com or at 212.967.0095, extension 251 to request the full agenda in pdf format, to apply for last- minute speaking opportunities, and to inquire about sponsorship and exhibition opportunities.
Highlights Include:
-- Strategic Integration of Marketing & Sales
-- Implementing the Medicare Modernization Act
-- New Sales Force Models
-- Compliance with OIG Mandates
-- Drug Access & The New Managed Market
-- The Other New Opportunities
2005 Agenda
Plenary
Access to Drugs and Reimbursement under the New Medicare Programs
-- S. Lawrence Atkins, Ph.D.
Executive Director, Public Policy and Reimbursement
Schering Plough
The Medicare Modernization Act: Implications for Implementation for the Pharmaceutical Marketer
-- Dolly A. Judge
Senior Director, Federal Relations
Pfizer, Inc.
Scaling Back Pharmaceutical Sales Forces and Corporate Profitability
-- Stefan Loren, Ph.D.
Managing Director
Legg Mason
Contextual Marketing -The Future Model for Selling Pharmaceutical Products to Physicians
-- Richard Vanderveer, Ph.D.
CEO
V2 GfK
Leveraging the Foundation for Successful Co-Promotions
-- Leonard Blum
Vice President, Sales & Marketing
ICOS Corporation
Global Marketing and Direct Sales Development Strategies for the US & Europe
-- Mike Inouye
Senior Vice President, Commercial Operations
Gilead Sciences
The Pharmaceutical Industry Public Approval Rating Has Fallen to the Depths of Big Oil and Tobacco: What To Do About It
-- Mike Pucci
Vice President, External Advocacy Federal Affairs Group
GlaxoSmithKline
New Designs on How to Play and Win in Managed Care
-- Dexter W. Shurney, MD, MBA, MPH
Chief Strategist Managed Markets
Amgen Inc.
How Marketing and Sales Will Have to Change in the Medicare Part D Era
-- Kevin Barnett
Senior Vice President
Campbell Alliance
Integrated Solutions to Measuring the Effectiveness of Marketing and Sales Force Initiatives
-- Nancy S. Lurker
President and CEO
ImpactRx
Future Sales Model: The Importance of a Company-Wide CRM Point of Reference
-- Vladimir Barak
Head of Global Sales & Marketing Information Management
Roche
Launching a Biologic in Today's Marketplace
-- Martin Babler
Vice President Sales and Marketing Immunology
Genentech, Inc.
Main Conference (Tracked):
Ensuring Marketing and Sales Operations Work Together To Provide A Coordinated Commercial Framework For Improved Sales Force Effectiveness
-- Emmanuel Dulac
Group Product Manager
Abbott Laboratories
One Molecule, Multiple Implications, How Many Brands?
-- Nathan McCutcheon
Global Marketing Manager
Eli Lilly & Company
What's Love Got To Do With It? Why Emotional Branding Is Relevant To Physicians
-- Charlotte Sibley
Vice President, Global Commercial Research and Health Outcomes
Millennium Pharmaceuticals, Inc.
DTC Marketing: What's Hot & What's Not in 2005
-- Paul Buta
Vice President, Marketing
Optas
The Future of DTC Commercials: Much Shorter, Information Driven and Without "Fair Balance"
-- Lee Weinblatt
President
The PreTesting Company
TiVo and the Future of DTC Advertising
-- Kimber Sterling
Director of Advertising & Research Sales
TiVo
DTC and Ethnic Marketing Opportunities
-- Phyllis Wooley-Roy
Director of Consumer Branding Marketing
AstraZeneca
-- Debrianna Obara
Media Director
i-Frontier
Direct-to-Physician Marketing: Actonel Case Study
-- Jay Bolling
Executive Vice President
Roska Direct
-- Rodney Long
Assistant Brand Manager, Actonel
Procter & Gamble Pharmaceuticals
Radio: Creating a Valuable Platform for DTC Advertising
-- Thomas C. N. Evans, Ph.D.
Senior Vice President, Research
ABC Radio Networks
DTC & ROI; Our New Findings
-- David Gascoigne
Practice Leader, Promotion Management
IMS Management Consulting
How To Use Search Engines Effectively To Enhance Your On-Line Marketing Initiatives
-- Rob Aronson
Director, Search Engine Marketing
i-Frontier
Integrating Managed Markets Into Brand Planning
-- Karla Stricker Anderson
Managing Director, Life Sciences
BearingPoint
Pharma's New Commercial Paradigm - Convergence or Chaos?
-- Michele Holcomb
Partner
McKinsey & Company
Panel Discussion: Measuring and Improving Promotional Programs ROI
Moderator:
-- Alejandro Jaramillo
Independent Consultant
Data Means Corporation
Panelists:
-- Glenn Abrahamsen
Senior Director, Global Business Analytics
Schering-Plough Corporation
-- Robert S. Livesay
Senior Director, New Products Commercialization Thrombosis/Cardiology
Business Unit
Sanofi-Aventis
-- Satish Medakklar
Director
Market Research
Worldwide Medicines Group
Bristol-Myers Squibb Company
-- Monika Misiuta
Product Manager, Brands
STADA Pharmaceuticals, Inc.
-- Alan Ryan, R.Ph, MBA
Pharmacy Development Manager, Trade Affairs
Solvay Pharmaceuticals
Panel Discussion: Impact of the Medicare Modernization Act on Interactions Between Account Managers and Managed Care Customers
Moderator:
-- Robert Navarro, Pharm.D.
Member, Executive Advisory Group
Campbell Alliance
Panelists:
-- Angelo Giambrone, PharmD
Vice President, Industry Relations
Prescription Solutions
a subsidiary of PacifiCare Health Systems (Invited)
-- Don Hagen
Vice President, Pharmaceutical Trade Relations
Express Scripts, Inc. (Invited)
-- Dan Long
Vice President, Integrated Healthcare Management
GlaxoSmithKline (Invited)
Main Conference (Tracked):
Panel Discussion: Increasing Patient Compliance/Persistence and Loyalty: Pharma's Great Opportunity to Increase Sales
Moderator:
-- Victor Strecher
Chairman of the Board & Chief Science Officer/Director of HealthMedia
Research Lab
Healthmedia
Panelists:
-- Tad Roselund
Vice President and Director
The Boston Consulting Group
-- Werner Urbancik
Group Marketing Manager
Baxter
How Generational Marketing Can Improve Your ROI
-- Lori Laurent-Smith
Senior Vice President, Management Supervisor
Campbell-Ewald
Profit VS.OIG Compliance
-- Steve Tarnoff
Managing Partner
The Franklin Group
Two Brands, Multiple Indications, Limited Time Between Launches
-- Wei-Li Shao
Brand Manager, US Endocrinology/Urology
Eli Lilly & Company
Panel Discussion
Retail Pharmacy: One of the Biggest Consumer Marketing Growth Areas Over the Next Few Years
Moderator:
-- Jay Bolling
Managing Director
Roska Direct
Panelists:
-- Rob Blazek, RPh
Manager of Pharmaceutical Brand Marketing and Treatment Programs
CVS/Pharmacy
-- Jeff Smith
Regional Rx Retail Manager
P&G Pharmaceuticals, Inc.
Marketing & Sales Integration - Is the Time Right?
-- Mitch West
Mitchell E. West Consultants
Acquisition & Retention: Turning Disease Management into Brand Equity
-- Peter Espo
On-line and Direct Response Marketing Director
Biogen
Managing Change For International Roll Out Of Sales Force Automation And CRM Solutions To Effect Full Implementation
-- Menno Vis
CRM Manager
Amgen
Examining Customer-Focused Sales Strategy To Ensure Future Sales Growth
-- Dirk Treiber
Sales Force Effectiveness Manager
Novartis
Best Practices in CRM Implementation and Operation
-- Javier Garcia
Information Officer, Global Demand/U.S. Affiliate IT
Eli Lilly and Company
Strategies for Increasing Customer Loyalty and Medication Compliance through a Unique Approach to CRM
-- Werner Urbancik
Group Marketing Manager
Baxter
Synchronized Selling - The Impact of Teamwork on Sales Execution and Results
-- Chris Morgan
Principal
ZS Associates
Sales Force Targeting and Segmentation Using Physician Level Prescription Data
-- Sharon Patent
Director, Consulting Strategy
NDC Health
Successful Physician Recruitment in the Age of OIG & the PhRMA Guidelines
-- Sanjay Pingle
Executive Vice President
Medsite
Evaluate Optimal Sales Force Sizing & Structuring Strategies
-- Laura Bowlby (Invited)
Genentech
Leveraging CRM/SFA to Gain a Competitive Advantage
-- Olivier Delannoy
Vice President, Sales
Ferring Pharmaceuticals
Coordinating Marketing & Sales Efforts: Getting the Most Out of Your Team
-- Denise Hudson
Vice President, Business Process Excellence - Worldwide Pharmaceuticals
Johnson & Johnson
How Regulations Impact ePromotion
-- Shirley McWhorter
Associate Director, Promotional Regulatory Affairs
AstraZeneca
Gaining Quality Physician Access and Changing Behavior in a Very Difficult Environment: The Case for eDetailing
-- Robert D. Bedford
Chief Sales Officer
Lathian Systems, Inc.
Panel Discussion: Technology Supported Detailing: The Strategic Evolution of Web and Mobile Applications
Moderator:
-- Mark Bard
President
Manhattan Research
Panelists:
-- Robert D. Bedford
Chief Sales Officer
Lathian Systems, Inc.
-- Daniel Dampenon
Director for Sales & Marketing
Sanofi-Synthelabo
-- Ashley Latham
Senior Specialist in eBusiness and Mobile Computing
Novo Nordisk
-- Edward Seidl
e-Business Program Leader
AstraZeneca
Panel Discussion
Integration of Patient-Level Data, Analysis & Targeting in Marketing & Sales
Moderator:
-- Jean Patrick Tsang
President
Bayser Consulting
Panelists:
-- Craig Buscholz
Director
Johnson & Johnson
-- Marc White
Director, Consumer Insight
Astrazeneca
Co-Marketing a Drug with a Diagnostic to Drive Incremental Revenue over its Life Cycle
-- Peter Keeling
CEO
Diaceutics
Effective Strategies & Tactics in Physician Marketing
-- Dave Rothenberg
CEO
MDLinx
Federal and State Regulation of Gifts to Physicians
-- John Patrick Oroho
Principal
Porzio Bromberg & Newman, P.C.
Strategic Research Institute