Cord Blood Registry Launches ''Heroic'' Campaign to Increase Awareness of Medical Benefits of Cord Blood Stem Cells  
5/23/2007 1:49:25 PM

SAN BRUNO, Calif.--(BUSINESS WIRE)--Cord Blood Registry (CBR), the world’s largest and most experienced cord blood stem cell bank, today announced the launch of a national marketing campaign designed to educate expectant parents about the value of preserving the stem cells contained in a newborn’s umbilical cord blood. The campaign highlights stories of children who have overcome life-threatening diseases with the help of their own cord blood stem cells or those of a sibling.