FORT WORTH, TX, February 28, 2007 - BioSpace, the leading online information source for life science careers and content and a subsidiary of onTargetjobs, unveiled this morning the inaugural BioCanada East™ Hotbed Campaign for the life science community of Eastern Canada. The unique branding and awareness campaign highlights the organizations that constitute the dynamic biopharmaceutical industry in the Canadian provinces of Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland & Labrador and Prince Edward Island.
The initiative features both promotional and functional components to work in conjunction with the economic and workforce development initiatives of the region. The much anticipated BioCanada East Hotbed Map, http://www.biospace.com/hotbed/maps/map_canadaeast.aspx created by BioSpace’s artist, displays the logos and building pictures of participating companies. Various print collateral pieces featuring the iconic BioCanada East image will be distributed to life science professionals at regional and international events throughout the year. The map is also available for download on the BioCanada East Homepage, http://www.biospace.com/hotbed.aspx?RegionID=13 which maintains critical daily biopharmaceutical industry news and information from the region.
A number of different types of organizations are featured as part of the campaign, reflective of the diverse set of foci and talents necessary to grow a life science cluster. The effort includes bioscience companies engaged in R&D, service and supply providers to the community, and also research institutes, non-profit organizations and universities. Detailed online profiles of the participating organizations include contact information, career opportunities, and financial updates and history, and can be found through the BioCanada East Homepage.
“BIOQuebec sees great value in being part of the BioCanada East Hotbed Campaign and the strong visibility it brings to the life science strengths of the Quebec province,” said Perry Niro, CEO of BIOQuebec. “This campaign is playing a central role in bringing to the attention of the U.S. and the International life science industry, the extent and scale of Quebec’s innovative and creative life science industry and the great opportunities for global partnerships.”
“We are happy to welcome the life science community of Quebec and the Eastern Canadian provinces to BioSpace.com,” said Wes Crews, CEO of BioSpace. “Through the BioCanada East channel on BioSpace.com, we will connect our growing international audience to important daily industry news, careers and coverage from the region.”
BioSpace is globally recognized as the leading provider of career solutions and Web-based resources and information to the life science, pharmaceutical and medical device industries. For 20 years BioSpace has helped to accelerate communication and discovery among business and scientific leaders in the biopharmaceutical market. With a well-established site infrastructure and loyal online audience, BioSpace.com offers an unparalleled distribution channel for recruitment, investment, product, event and other life science industry messages. BioSpace is a subsidiary of onTargetjobs and is headquartered in Fort Worth, TX.
BIOQuebec is a biotechnology and life science industry association representing more than 250 member companies and R&D centers in Quebec. The association works to create a positive influence on the growth of the life science industry, including capital access, public policy, workforce development and international promotion.
Vice President, Marketing
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