FORT WORTH, TX, November 20, 2006 - BioSpace, the leading online information source for life science careers and content and a subsidiary of onTargetjobs, unveiled this morning the Southern Pharm™ Hotbed Campaign for the life science community of the Southern United States. The unique branding and awareness campaign highlights the organizations that constitute the dynamic biopharmaceutical industry in the states of Alabama, Florida, Georgia, Kentucky, South Carolina and Tennessee.
The initiative features both promotional and functional components to work in conjunction with the economic and workforce development initiatives of the region. The much anticipated Southern Pharm Hotbed Map, created by BioSpace's artist, displays the logos and building pictures of participating companies. Various print collateral pieces featuring the iconic Southern Pharm image will be distributed to life science professionals at regional and international events throughout the year including BioFusion and SEBIO Investor Forum. The map is also available for download on the Southern Pharm Homepage, which maintains critical daily biopharmaceutical industry news and information from the region.
A number of different types of organizations are featured as part of the campaign, reflective of the diverse set of foci and talents necessary to grow a life science cluster. The effort includes bioscience companies engaged in R&D, service and supply providers to the community, and also research institutes, non-profit organizations and universities. Detailed online profiles of the participating organizations include contact information, career opportunities, and financial updates and history, and can be found through the Southern Pharm Homepage.
“The impact of our Southern Biosciences industry has emerged to become one of the key regions of influence in the global health care industry,” commented Steve Owings, President and CEO, BioSouth, Inc. “The Southern Pharm Campaign is a tribute to the accomplishments of our member companies and states.”
“BioSpace is pleased to present a new Hotbed for the burgeoning bioscience cluster in the US South,” said Wes Crews, CEO of BioSpace. “Our Southern Pharm Homepage will provide an effective and intelligent channel through which the international industry can stay up-to-date on the daily happenings in the region.”
BioSpace is globally recognized as the leading provider of career solutions and Web-based resources and information to the life science, pharmaceutical and medical device industries. For 20 years BioSpace has helped to accelerate communication and discovery among business and scientific leaders in the biopharmaceutical market. With a well-established site infrastructure and loyal online audience, BioSpace.com offers an unparalleled distribution channel for recruitment, investment, product, event and other life science industry messages. BioSpace is a subsidiary of onTargetjobs and is headquartered in Fort Worth, TX.
BioSouth, formerly the Southern U.S. International BioAlliance, is dedicated to the advancement of southern bioscience companies and institutions through programs and conferences to support commercialization of products and partnerships within the global biotech, pharmaceutical and medical device communities.
Vice President, Marketing
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