Novartis Pharmaceuticals Canada Inc. (NVS) Selects Skura Corporation To Partner In An Innovative Initiative For The Novartis Sales Force  
10/11/2006 2:48:05 PM

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Skura Corporation, the leader in software solutions for Closed-Loop Marketing in the Life Sciences industry, is partnering with Novartis Pharmaceuticals Canada in an innovative initiative to dramatically improve the work-life balance of their Canadian Oncology sales force. SFX Viewer, running on Tablet PC technology, is being deployed to improve the work-life “experience” of sales representatives. SFX Viewer, a complete and proven software solution, is the leading product on the market that allows sales representatives to eDetail Physicians with “on message” multimedia presentations.