Cegedim SA Relationship Management Swiftly Implements Flexible Cloud-Based Mobile Intelligence™ CRM and Leading OneKey™ Database for Aptalis Pharma SAS  
3/27/2013 11:13:14 AM

PARIS--(BUSINESS WIRE)--Cegedim Relationship Management today announced that Aptalis Pharma SAS has deployed Mobile Intelligence™ CRM via the cloud, and OneKey™, the world’s largest healthcare professional database, to optimize its commercial strategies for its specialty care teams in Germany and France. Aptalis Pharma SAS is a specialty pharmaceutical company that provides innovative, effective therapies for unmet medical needs, including cystic fibrosis and gastrointestinal disorders. Centralized CRM Governance Increases the Agility of Commercial Strategies Life Sciences companies are looking for efficiency and effectiveness in the management of their local, regional and global commercial operations platforms.